By CP Company Store
Posted in Archive, on September 04, 2015
Following the success of the Chester Perry brand in Italy and overseas during the early 1970s, English clothing brands Chester Barry and Fred Perry simultaneously took legal action against the use of their names. In order to avoid a lengthy legal case, Massimo Osti soon changed the brand’s name to C.P. Company.
At the point the name was changed C.P. Company had already become an international brand with a strong industrial structure. Thanks to incessant research and technical innovation, C.P. Company’s collections pioneered new fabrics and dying techniques that still form the basis of their garments today.
Through use of the garment dying technique, Massimo is able to give an aged look to entire collections, in open contrast with the rigid menswear of the time. Inspired by the principles of functionality, he began collecting a vast assortment of pieces ranging from workwear and military uniforms, to the suits of astronauts and deep-sea divers.
Using his expertise with fabric construction and knowledge gained from examining his archive, Osti began to render his clothing multi-purpose; creating pieces suitable in a multitude of environments throughout a variety of weather conditions.
His designs contributed to a transformation in the aesthetic of menswear. Introducing innovations in fabric engineering and the utility of clothing led to many within the press and fashion industry defining Massimo Osti as “the inventor of urban sportswear and high-tech casualwear”.
His new hybrid forms took inspiration from the history and technology of places as disparate as the United States, Middle Europe, Japan and the United Kingdom. This allowed Osti to create timeless garments that were immune to seasonal trends – A principle that remains central to C.P. Company’s current design philosophy.
(Images courtesy of the Massimo Osti Archive)