Posted in Archive, on September 09, 2015
Throughout the late 1980s, C.P. Company began to change the way men dressed. The product was sophisticated and featured many indecipherable elements which rendered it unique in terms of its look and feel. The pieces Osti created were very different to everything else in the industry because the fabrics and treatments used had never previously been seen.
As a result, the brand developed wider appeal and began to be worn by an array of celebrities in high profile publications. The first of which was actor Mickey Rourke, pictured above wearing C.P. Company in Per Lui's 1986 February issue. Following this, Madonna was photographed by Herb Ritts wearing C.P. Company for an editorial shoot in 1987.
Then in 1988, three-time Oscar winner Daniel Day-Lewis was photographed wearing the C.P. Company turtleneck jumper pictured below for MAX Magazine's April issue, while he promoted the release of The Unbearable Lightness of Being.
By 1989, the complex and articulate details that Osti derived from military pieces had been transformed to the point of being unrecognisable. This can be seen in the C.P. Company 'Argentina' piece worn by actor and director Dennis Hopper at his home in Los Angeles; pictured below for a feature published by MAX Magazine in their December issue.
As the brand's profile continued to grow, the press and fashion media began to clamour for Osti's latest collections. Many publications began to dedicate a substantial amount of editorial space to C.P. Company product features, despite minimal investment being made by Osti to advertise in their magazines. The reason for their interest was always the inventiveness and exclusivity of his designs as they continued to develop season after season.
(Images courtesy of the Massimo Osti Archive)