Posted in News, on August 20, 2019
As a brand we’ve always given plenty of attention to the importance of leisure pursuits: from the thrill of motorcar racing to the collective buzz of playing football; from exploring urban environments to unleashing our imagination through comic book adventures. These elements form an important part of the C.P. Company DNA, and as we evolve, so does our integration of these cultural touchpoints.
For many of us, Cars and Comics were a childhood passion that we’ve grown with, so it’s natural that our designs incorporate these important symbols. Comics have always had a special role in C.P. Company's history and they were also the first elements that created the distinctive style of communicating the brand in its very first years, thanks also to the fact that Massimo Osti, C.P. Company founder, was a graphic designer. For FW '19 we reference both elements on t-shirts and sweats that feature new irreverent illustrations and colourful graphics.